Newsletter - August 2024

Greetings from Robbi and Jim

A warm welcome to all of the members of our Aroma Tours Newsletter in over 30 countries around the world.

It is so nice to be home again after two months of wonderful adventures in Spain and France with time to reflect on the many delightful moments that we have shared with our guests this year.

We are now looking forward to the remaining chapters of our Aroma Tours chronicles for 2024, with our delightful Aromas of Tuscany and Flavours of Italy tours and we look forward to sharing stories and lots of lovely photos from this year's journeys with you in our next newsletter.

Robbi and I feel truly blessed to be able to share our passion for the fabulous places and experiences that we love, with delightful people from around the world.

We are also delighted to see that demand for next year's tour season is the strongest we have ever seen.

As always, it is our returning guests and their friends who are leading this fabulous response.

• If you would like to "seize the day" and journey with us next year, we invite you to visit our tour information page for more details or our make a reservation page to reserve your place.

Aroma Travellers Our Thanks

Without doubt, the main reason that we have grown and flourished over the years, is the on-going support that we have received from our past Aroma Travellers.

As we move beyond the difficulties of the last couple of years we are thrilled to see that they continue to make up more than 65% of our guests!

We would also like to give our heart-felt thanks to all of you who have continued to support us with your kind words and referrals over the years.

Robbi and I also greatly appreciate the wonderful words of thanks we have received from our guests - Guest Comments.

Flavours of France

Robbi and I are very excited to once again be offering our spectacular gourmet tour Flavours of France, exploring the beauty, culture and fabulous gastronomic traditions of eastern France.

Experience the fascinating heart of Lyon, the gourmet capital of France and enjoy journeying through the beautiful vine clad countryside of Burgundy and Alsace with their enchanting hilltop villages, medieval towns, lush vineyards, spectacular chateau and gardens.

Elegant 4 and 5 star small luxury hotels and spectacular gourmet cuisine and wines are a feature of this tour and your taste buds will be tantalized in some of France's finest restaurants, from hidden gastronomic treasures, to spectacular 3 Michelin star fine dining; with a total of 6 Michelin stars during our week together.

There are still 3 vacancies available for Flavours of France and we would love to share this spectacular and luxurious French gourmet adventure with you.

• For more details please visit our tour information page and to reserve your place for this delightful gourmet experience , please visit our make a reservation page

The Picasso Experience

During several of our Provence tours last year we were able to experience a wonderful "Picasso in Provence" exhibition that was being held to celebrate the years Picasso spent painting in southern France.

After being exiled from Spain, he painted many of his masterpieces in Provence, was inspired by the beauty of the region and was influenced by the work of Cezanne.

We saw a wonderful sampling of his amazing works from this period which we all greatly enjoyed and for myself as an aesthetic person but not an art buff as such, it was a revelation and a whole new unfolding of visual pleasure.

After being so impressed, I explored further and discovered this wonderful quote that speaks so beautifully about art and the artist:-

"Everyone wants to understand art. Why don't we try to understand the song of a bird? Why do we love the night, the flowers, everything around us, without trying to understand them? But in the case of a painting, people think they have to understand. If only they would realize above all that an artist works of necessity, that he himself is only an insignificant part of the world, and that no more importance should be attached to him than to plenty of other things which please us in the world though we can't explain them; people who try to explain pictures are usually barking up the wrong tree." ~ Picasso

Our Current Booking Status

The enthusiasm for our Aroma Tours has been outstanding with all of this year's tours now sold out.

We are also thrilled to see that our 2025 tour season is already down to the last few vacancies due to strong early bookings.

• For detailed information about any of our tours please visit our tour information page and if you would like to join us please visit our make a reservation page.
• It is our pleasure to assist you with any questions you may have and we invite you to get in touch with us at jim@aroma-tours.com

Please note

• Our up-to-the-minute booking status is available via our calendar page

Le Feu de St Jean

A little while ago during our Provence Adventures we had the pleasure of witnessing the ancient ritual of Le Feu de St. Jean - The Fire of St. John.

This colourful celebration dates back to pagan times and is always held on the eve of the summer solstice; representing the victory of light over darkness on the shortest night of the year. All manner of healing and benefits are associated with the fire, such as curing of disease, enhancing fertility and protection from adversity.

On a perfect balmy summer's eve  as we strolled through a lovely small  village, we were treated to the spectacle of a colourful procession of villagers dressed in traditional Provencale costume parading through the narrow streets to the sounds of  flutes and drums.

At the center of the procession was a horse-drawn wagon laiden with fruits of the harvest and as it passed we were offered garlands of rosemary, lavender, corn, fruit, wheat, brush-wood and other offerings for "Le Feu".

The parade's destination was the village's central square where a large bon-fire awaited us. The main festivities began shortly afterwards, with the mayor, resplendent in his tri-coloured sash, addressing us at some length on the ripening of the season and the bountiful harvest soon to come.

He was flanked by dancers and musicians who enthusiastically performed for us and one of the most memorable songs we heard that night, told the story of two young lovers whose eyes met for the first time gazing across the Fire of St John. [ to this day it is one of my favourite songs ]

Once it was fully dark, the festivities began in earnest as the bonfire was carefully lit and we all began to circle slowly three times around "Le Feu", whilst throwing flowers, herbs, and garlands into the flames with the words - "May all my ill-luck depart and be burnt up with these."

We were all enchanted by these heart-felt traditions and took a moment to gave thanks, reflect on the year gone by and then bless the year to come, as we joined the whole village in celebration.

Spanish Gourmet Pilgrimage

Join us for a wonderful gastronomic pilgrimage along the route of the famous Camino de Santiago in northern Spain, beginning with the foodie heaven of the Basque country which has one of the highest concentrations of Michelin starred restaurants in the world.

We then weave our way west through a succession of glorious vistas and cuisines until we reach the magnificent world heritage city of Santiago de Compostella in the seafood paradise of Galicia.

We will journey through spectacular countryside, staying in magnificent 5 star hotels, visit stunning cathedrals and venerable wine estates, enjoy guided walks through fascinating old quarters and picturesque seaside villages and experience a little walking on the pilgrims way of the Camino de Santiago de Compostela.

We are now down to the last 2 vacancies for this delightful tour - time for some delicious Carpe Diem.

• For more details please visit our tour information page and if you would like to share in this you can reserve your place via our make a reservation page

Travelling Solo in a Group

As well as couples and friends travelling together, we are regularly joined by solo travellers - mostly women, who appreciate being able to journey with liked minded people from around the world, without the need to do all the planning and take on the daunting task of touring by themselves.

Joining one of our small group tours is easy and we have already made all of the arrangements on your behalf to ensure that you have a delightful, stress-free holiday with the focus on having fun.

Having a ready-made group of friends to travel with, and us to take wonderful care of you is the way to go!

• There is no extra charge for solo travellers who are willing to share a room with another same gender guest from our group.

We have carefully crafted off-the-beaten-path itineraries that are the perfect balance of structure, experiences, details and free time to enjoy in your own way.

Our Invitation

Robbi and I look forward to welcoming you to one of our delightful Aroma Tours in 2023 or 2024.

• For detailed information about any of our tours please visit our tour information page and if you would like to join us please visit our make a reservation page.
• As always if you have any questions or if you would like us to assist you personally with advice about your travel arrangements or with any other details please contact us at info@aroma-tours.com

Warmest regards,

Jim and Robbi